Rocky
French

I do words, ideas, and results. But I also help creative souls and creative teams realize and capitalize on their superpowers.

Let's Connect

Creative

Copy
Strategy
Coaching

Creative

COPY

25 plus years. That's how long I've been writing effective, engaging copy for some of the biggest brands on the planet. From global product launch campaigns to behavior-based retargeting emails, I've produced copy that can make an impact on your bottom line.

  • Campaigns
  • Websites
  • Presentations
  • Social Content
  • SEO/SEM
  • Storytelling
  • Audio/Video Scripts
  • Marketing Collateral

Campaigns

Website Copy

Presentation Decks

Storytelling

Video/Audio Scripts

SEO/SEM

Socail Content

Headlines

Email Marketing

Thought Leadership

Long-form Content

Marketing Collateral

Creative

strategy

Why? Creative can't be effective if this question isn't asked and answered. It's the "why" that drives the best work. And I've been at the core of revenue-driving, award-winning strategy that answers the "why," so Creatives can effectively invent the "how."

  • Creative Strategy
  • Message Strategy
  • Campaign Strategy
  • Marketing Strategy
  • Social Strategy
  • Content Strategy

Message Strategy

Campaign Strategy

Branding Strategy

Launch Strategy

Team Structure

Social Strategy

Marketing Strategy

Content Strategy

Creative

Coaching

The greatest highlight of my career isn't an award or a client's praise. It's watching people around me receive the accolades, and then hearing their heartfelt appreciation for my role in their development. I love creating work. But I cherish creating Creatives.

  • 1-on-1
  • Mentoring
  • Headline Training
  • Presentation
  • Team Coaching
  • Org Consulting
  • Leadership Training
  • Portfolio Review

1-on-1 Copy Coaching

Mentoring

Headline Training

Presentation Coaching

Creative Direction

Team Coaching

Org  Consulting

Leadership Coaching

Hiring Coach

Portfolio Reviews

Speaking Events

Team Audits

Brands I've Worked With

From global tech titans to local hustle-preneurs, I’ve had the privilege to work with some amazing people and brands over the years. What does that mean for you? You get big agency experience without big agency egos and prices.

Work I've done
with those brands

Female engineer fits young asian amputee with violin bow prosthetic Mercedes-Benz Sprinter Van adAmerican LaFrance Poster featuring first respondersClimeCo poster campaign featuring a woman cleaning plastic trash off the beachEpic photo of a wind turbine engineer look out across the landscapeAward-winning TOTO plumbing fixture adMicrosoft Surface ad featuring high-tech deviceLenovo video series featuring young black computer hacker sitting in front of a computer screen Computer laptop showing outdoor entertainment venue website District ParkCosta Del Mar print ad campaignVideo for North Carolina Tourism featuring epic elk imageLenovo Enterprise direct mail program featurring adorable puppies and technologyMichelin Truck Tire ad campaignAward-winning ad campaign for Boys Home of the SouthWildly successful direct mail program for hi-ed IT professionals featuring a lunch boxK-12 IT pro program called Traveling Story Book

Me & My Thoughts

25+ years of creative experience.

15 years of B2C and 11 years of B2B.

7 years leading client-side creative teams.

Ego is the most destructive force for an agency and its work.

Great ideas can come from anyone.

Sometimes telling the client “no” IS servicing the client.

Sometimes telling a Creative “no” IS protecting the work.

Every Creative should work client side. The 7 years I spent client side were invaluable. You learn perspective, empathy, and how to sell work.

B2B creative is easier than B2C. But great B2B creative is harder.

Your people, the work, and the client. One is never more important than the other. Keep all three in focus.

Everyone is going through something. Don’t be an asshole.

If you don’t use an oxford comma, you’re doing it wrong, and we can’t be friends.

Pie over cake. Peanut over plain. College sports over professional.

Let's connect

Think I might be able help? Maybe you're looking for something specific that's not here. Let's talk about it.

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Need full-service?

Looking for full-service agency support, I can help with that, too. Check out Glu Shop—Creative That Sticks.

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© 2024 Rocky French.. All rights reserved
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